So, we’ve been working for 2 weeks in groups – together with people who study advertising. In my group there was me and Ali (photographers), Emil as Art Director and Kajsa-Stina as a copywriter.
We got an assignment to make a campaign that would draw attention to, and increase the traffic to a site called Livlinan (lifeline). They work with people that have near and dear people that suffer from mental illness in some way, because they feel that they to are important, they feel bad but often forget about themselves because they work so hard to help their loved ones.
We decided that we did not want to use pictures of people or illustrate certain feelings, we wanted to make it clean, bright and hopeful. Something most people could recognize themselves in – regardless of age, gender and ethnicity. We (mostly Kajsa-Stina, the copy) pinned down words describing what a person close to someone with mental illness could feel – and then we decided for the positive opposite of those words (pictures are shown further down in the post).
So, these are my new glasses from 
(old pictures…)
